Certification Objectives:

The Sales Advisor operates in an omnichannel commercial environment, combining in-store and online sales. Their role is to sell products and services by providing personalized advice while participating in store management. They actively contribute to the commercial results of their department or unit by following the objectives set by their hierarchy.

Main Activities:

• Updating product and service knowledge: The Sales Advisor stays informed about new products and competitor offers. They manage stock, receive, and display merchandise while following safety regulations.
• Product presentation and promotion: They highlight promotions and new arrivals, following merchandising guidelines to optimize sales.
• Customer interaction: As an expert, they analyze customer needs, answer questions, negotiate, and finalize sales. They maintain professionalism even in cases of complaints or conflict situations.
• Use of social media: The Sales Advisor monitors the brand’s e-reputation and leverages social networks to build customer loyalty.

Validated Skills:

• Contributing to the commercial efficiency of a retail unit: Professional monitoring, flow management, merchandising, and performance analysis.
• Enhancing the customer experience in an omnichannel environment: Brand representation, customer advising, sales tracking, and customer loyalty.

Evaluation Methods:

Candidates undergo a professional simulation where they must manage various sales and customer relationship stages, followed by a technical interview and a presentation of their work (including a slideshow and product sheets). The evaluation lasts approximately 4 hours, involving multiple exchanges with the jury, including complaint handling and commercial performance analysis.